In the era of “I’m not a plastic bag” and other “Feed bag”, the “it” bags no longer come from Fendi, but come from ethically correct concepts, ramming the pawn to branded leather. Jean Touitou (enlightened creator of the APC label) inscribed once the heart of a fad, offering as of June 1 reusable bags in vintage fabrics….
One who for 20 years offers fashionistas minimalist uniform, stripped and ultra sober, could not bring himself to leave to oblivion exclusive fabrics from its claw, over time, have woven the renowned APC.
Even in APC – which boasts edit closest timeless basics of workwear that podiums effects – fashions change: the imagined printed there a decade now do drool the shelves of archives the brand. But these – thanks to the trans-eye Touitou – are still relevant, especially at a time when the vintage has become a prerequisite to developing a look worthy of the name.
Combining his wishes to the zeitgeist, Jean Touitou decides to dust off its tissues (that seem to have lost none of their quality), not through a mini series or retrospective, but rather in the form of bags, distributed at a purchase in store. Man, Trotskyist in the soul, and makes juggling marketing concepts, business and good action …
These bags rejoice indeed aficionados of the brand, attract fashionistas in search of hipness, allow some beings spared trees and flatter the cash register APC (being much cheaper to produce than the old disposable bags). In the end, everyone will find his account, which is not to displease this pragmatic idealist what Jean Touitou.
Available in several sizes (to fit the volume of purchases) the bags will be available from June 1 in brand shops. If desired the large model (ideal to play the elite on the white sands of the Maldives), it remains for us to do a raid at Madras radius, which should not be so complicated…
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