Kitsuné

With its intriguing sound coming straight from the rising sun country, Kitsuné has established itself as an innovative concept, linking music and clothes in a synergy combining avant-garde and tradition, timelessness and anticipation. In line with some notion of modernity, Kitsuné has not finished putting in turmoil the worlds of fashion and electro…

This is the opening of the Kitsuné boutique – in March – the heart of the new stronghold Parisian hype (1st district) that put a spotlight on this hybrid brand, officiating since 2002 between Japan and the Europe. For if we are many and many do discover Kitsuné today, it’s been over 6 years since the Breton Gildas Loaec and Japanese Masaya Kuroki joined universe to put a foot on a label focused on two areas: music and clothing.

Gildas Loaec is particularly concerned with the search for new musical talent, his aim being to discover new horizons of dance floors addicts who quickly adopted the label compilations to dance all night. It should also Kitsuné to the emergence of young talents such as Hot Chip and Digitalism.

As for Masaya Kuroki, is the brains behind the label style section. However, in practice the two men actually work as a duo, when this is not a team with their employees.

They say themselves that everything is extremely linked, as if the music is a time worn their ready-to-wear is now selling clothing that allows the production of their compilations. Kitsuné is a multidisciplinary adventure for them all but compartmentalized. Moreover, their tour – as a DJ – international trendy clubs allows them to canvass shops during the day to place their textile products, while in the pocket of their CDs is a mini-catalog the collection of the season…

The ready-to-wear for Kistuné (which for the record means “fox” in Japanese) is the antithesis of the classic design of fashion. The latter passes and constantly passes away, while Masaya Kuroki aims to create basics, perfect and timeless standards that ultimately are virtually absent from the market. The main architect for this training is to return to the essence of the garment away from the frills and seasonal delusions designers constrained and forced to repeat in 6 months wardrobes of their clients…

For him, the key is to find the balance between tradition and the present. According to his observations, when seeking a cardigan or pants said conventional or products are frozen in the past and are cut too wide or too big (to become tacky) or they are completely absent from collections large claws. Moreover, the term “basic”, Masaya prefers the “new classic”. His creations are simple products with the right proportions, the right cut and the right materials, to link appearance and functionality.

For this, he does not hesitate to go for the best of the best from around the world: the cashmere comes from Scotland, cotton Oxford, Japan’s jeans and each piece is hand sewn. Masaya Kuroki on excellence and sustainability of its creations. Its color range is so discreet, sheltered trends. All this of course has a cost: count a little less than 100 euros for a T-shirt and about 500 euros for a jacket.

Moreover, Kitsuné, no bunching the outskirts of August for the winter season: at home, the collections are expanding over time but do not disappear. Thus they sometimes add a jacket, trousers, but the complete renewal of the locker room would be nonsense, the central concept of the brand is to offer clothes that last. The stylist works at his own pace, putting his book on the table as many times as necessary to purify the maximum and find the strength that will endure.

With this approach to fashion to the enlightened constancy more than hype bulimic image and clothing, Kitsuné has attracted many designers in tune with this creative approach against the current of the current overproduction.

It may well include jumble Pierre Hardy (which allowed them to distribute one of his models), Colette and APC (often their partners), Air (who wears Kitsuné) but also Commuun a young Japanese duo combining refinement, environment and impeccable design (which was they designed an evening dress and a tuxedo) or the underwear brand Schiesser (which will draw them a mini collection).

Between its quality collaborations in all areas of lifestyle, his compilations at the forefront of the electro scene, ultra trendy version of location “insider” (between Margiela, Acne and Marc Jacobs) and male and female changing rooms giving the term “basic “acclaim, Kitsuné likely to become a common word in the French language…

 

Gallery

Maison Kitsuné (@kitsune)

Maison Kitsuné (@kitsune)

Source: twitter.com

Jamal Lyon Fashion and Clothes

Jamal Lyon Fashion and Clothes

Source: thetake.com

XXXChange music, videos, stats, and photos

XXXChange music, videos, stats, and photos

Source: www.last.fm

Palais Royal

Palais Royal

Source: www.modernandluxe.com

Lyst

Lyst

Source: www.lyst.co.uk

Lyst

Lyst

Source: www.lyst.com

Spanx Seamless Camo Leggings in Black

Spanx Seamless Camo Leggings in Black

Source: www.lyst.com

Agent provocateur Raven Bikini Bra Black in Black

Agent provocateur Raven Bikini Bra Black in Black

Source: www.lyst.com

Forever 21 Contemporary Split-back Top in White

Forever 21 Contemporary Split-back Top in White

Source: www.lyst.com

Forever 21 Ribbed Crop Top in White

Forever 21 Ribbed Crop Top in White

Source: www.lyst.com

Burberry brit Bramington Double-breasted Trenchcoat in …

Burberry brit Bramington Double-breasted Trenchcoat in ...

Source: www.lyst.com

Asos Wetlook Textured Off Shoulder Swimsuit in Black

Asos Wetlook Textured Off Shoulder Swimsuit in Black

Source: www.lyst.com

Lulu frost Code 18Kt "Dearest" Ring in Metallic

Lulu frost Code 18Kt "Dearest" Ring in Metallic

Source: www.lyst.com

Tory burch Crossbody Amanda Wallet On A Chain in Black

Tory burch Crossbody Amanda Wallet On A Chain in Black

Source: www.lyst.com

The Shadows

The Shadows

Source: www.7digital.com

HERO: Ambush interview with VERBAL and YOON

HERO: Ambush interview with VERBAL and YOON

Source: www.youtube.com

Toutes les couleurs du Shiba Inu

Toutes les couleurs du Shiba Inu

Source: shiba.over-blog.com

Exemple de mailing impactant : SNCF iDBUS par Neocamino

Exemple de mailing impactant : SNCF iDBUS par Neocamino

Source: blog.neocamino.com

Maison Kitsuné x Jean-Philippe Delhomme

Maison Kitsuné x Jean-Philippe Delhomme

Source: www.dazeddigital.com

Maison Kitsuné Spring 2019 Menswear Paris Collection

Maison Kitsuné Spring 2019 Menswear Paris Collection

Source: www.vogue.com