Karl Lagerfeld for Road Safety

This unclassifiable man, ambiguous, ascetic, talented and confusing has the ability to capture our attention to his every move. Well aware of the fascination it exerts on the public, Karl Lagerfeld has agreed to pose for Road Safety to raise awareness of new rules on the subject…

The advertising agency Lowe Stratus (to whom we owe this completely shifted visual) saw just using for the first time a celebrity in the heart of an information campaign on the dangers of the road. It must be said that its advertisements perfectly know how to make an impression: we all remember the memorable images of casualties who had invaded time advertising inserts…

This time, she opts for a strategy equally exceptional – but less traumatic – transposing Mr. Chanel to places of rue Cambon, in a situation that will certainly never know. However, the choice is wise, because for some time Karl Lagerfeld is no longer a stranger for lambda housewife who regularly seen on television shows when she is not trying to sound slimming program …

Thus the public knowing the character, it will be intrigued to see associated with something as down-to-earth that the new vest road protection. Moreover, since everything that touches or is repeated Lagerfeld, broadcast and commented in less time than it takes to write, Lowe Stratéus could not dream better to spread the message of his client.

Something grim – namely the requirement from 1 October to have his vehicle in a safety vest in addition to the pre-warning triangle – they managed to make a highlight in terms of communication. The little phrase alongside Karl and already resonates in our heads, the more we imagine very deadpan laugh we bludgeon this slogan (with this charming guttural accent): “It is yellow, c is ugly, it does not go with anything, but it can save your life. ” More difficult to make an impression…

In doing so, Karl Lagerfeld does not deny anything of its mystery and not hackneyed image. He always stays away this puppet is his media persona and puts this time at the service of a noble cause. Hats off to this man so full of resources, and mission accomplished for road safety is not talking about it…

 

Gallery

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Karl Lagerfeld, Ashley Olsen, Mary Kate Olsen, Influences ...

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PARIS IS BURNING: Whats up, Uncle?!

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Karl Lagerfeld

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49 best images about Publicités et célébrités on Pinterest ...

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Mieux que le gilet jaune : la résistance active à l’État ...

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Boucle suit, detail, by Karl Lagerfeld

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41 best Seguridad Vial images on Pinterest

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1000+ images about it's about ... Karl Lagerfeld, 1933- on ...

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Karl Lagerfeld

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Love it or Hate it: Karl Lagerfeld Road Safety Poster ...

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Brightkidz|High visibility clothing and accessories for ...

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9 best Campañas

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Students highlight importance of road safety through posters

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Road Safety paintings

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European Best Pictures Of The Day

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24 best Road Safety Posters images on Pinterest

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