Jourdan Dunn

The new darling of podiums, Jourdan Dunn, could – from the top of his 18 years and his long legs – redistribute the cards for aesthetic canons. Indeed, she was the first black model (since Naomi Campbell in 1997) to have modeled for Prada…

When Jourdan Dunn was spotted in an English shopping center by the Storm agency (that of Kate Moss), the young girl of only 16 years was laughing with one of her friends in front of a stall glasses, not not doing the shopping as many journalists have written. This accuracy is Jourdan itself – with the outspoken linked to youth – who wanted to bring it.

Similarly, she found that despite the presence of many colored girls at castings, these were not reflected on the London catwalks. Now, given the cosmopolitan face of today’s society, it seemed inconsistent to introduce a uniform format for models with white skin … All this, Jourdan declared him without wanting to defend a particular cause: she wanted to just point the finger – almost candidly – a glaring lack of diversity in the fashion world, that it can no longer ignore elsewhere …

Indeed, the black models who dream child Jourdan are none other than those who dream girls black today, nobody who took over from Naomi Campbell and Tyra Banks for over 10 years. It clearly notes that since the late 90s, skin color seems to count as much as weight in the choice of models as the fashion industry decided to build on top models.

Some analysts interested in the subject and have found that very few magazines devote their coverage typed models “African”. And if in the June Vogue, Noémie Lenoir pose on the cover, inside the magazine has only one picture of her. All recognize the face hidden in: the fashion industry has become in recent time almost sectarian, if not racist. A priori, only thin girls, blond and white would sell…

Fortunately, the reception given to the young Jourdan Dunn seems to herald a reversal beginning of the trend. So when the girl arrived at Storm, Sarah Doukas (director of the agency) was really excited about the profile of the girl. She knew that if Jourdan managed to break through, this would change much more than the life of a teenager: it would raise awareness of different types of beauty, and open new perspectives to the world of modeling.

In 2007 (just months after signing with the agency), Jourdan discovered euphoria fashion weeks by scrolling to Marc Jacobs, Ralph Lauren and Salvatore Ferragamo. Initially, the beautiful (which never left England) is disoriented, but nevertheless managed to adapt very quickly. His face, freshness and impeccable plastic without much surprise attract the attention of Benetton, which will appear in its fall / winter campaign 07/08.

As the Jourdan takes insurance and clearly realizes that fashion – to be lived serenely. – Should be seen as a game If at first she felt crushed during casting by the other girls, decked it bags and sticky to the latest trends, she pulled away quickly in this competition, believing that obtaining a particular contract was hardly a matter of life or death.

However, she is passionate about her new profession while at the shootings, many models do not pay attention to clothes, Jourdan takes the time to examine them from every angle, look carefully the work of hairdressers, asks questions and teaches at breakneck speed.

In early September 2007, she took an important step in being recognized as a rising star in the modeling by the English Vogue. In October 2007, she walked for Diane Von Furstenberg, Gwen Stefani’s LAMB label, Tommy Hilfiger, Alexander McQueen and Hermès. In February 2008, it was Prada that Jourdan walks the catwalk , while more recently she paraded for Chanel in Los Angeles…

In just two years of existence in the trade, Jourdan Dunn became a top seed, managing to tame furiously before podiums white touch’. Hopefully, as Sarah Doukas, it is just the beginning and that soon a claw (like YSL with Naomi Campbell) will risk to make a black mannequin his muse…

 

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