Fashion Week Berlin Before Of The Show With… Leyla Piedayesh By Lala Berlin

It’s been 16 years, as Berlin’s most famous fashion label was created on a whim: lala Berlin. Leyla Piedayesh was finished with her studies and wanted more, just what direction it should go, yet don’t actually knew at the beginning of the designer with the Persian roots. So knit them – and found the key on a Berlin flea market to its small DiY project: with homegrown socks put them off, triangle scarves and Keffiyeh-inspired prints she made on me. Today 50 (!) work Employee * inside for their designs for the best marketing and the key to the target distribution. With brains, claim, ambition and the perfect symbiosis of traditional crafts, great styling and beautiful presentations she has managed that, most of her peers can only dream. Copenhagen- and very fresh now even Paris is to Berlin.

Before the big fashion week this week so start tour, we met still afloat with the pretty great Leyla in their freshly-related offices in the wedding to the little chat. But those who think so short before the fashion week would it at lala Berlin go haywire, who deceives: wonderful serenity reigns here, team power is thanks to. We had quite lot of time to talk about Abood beginnings, about their definition of success, self-confidence and their plans for her personal life’s work.

The year is 2016, you sitting in a very large Office, so many employees that pull together with you and are quite incidentally quite successful: in what year we travel to look at your beginnings?

in 2004 I started to knit wrist warmers. I had just finished my studies and could not imagine at all, to remain in this area. So I went to Munich and wanted to be a journalist – and ended up at the television. But that bored me at some point. I met so many people, which I always thought “Oh, Wow, what a life”, in an interview to determine that this isn’t my thing was, that she lived a life, that I didn’t want. And there I sat so, and did not know at all what to do. And so I started to knit. No pressure, no expectations from the outside, but with the business knowledge and journalistic experience in mind. And so the beginning for me was actually quite easy to come on measurement, to bring my product on the market and to ensure awareness. And when the fashion week came to Berlin, I’ve trampled my first collection from the bode.

Why wrist warmers?

I actually wandered over the wall Park and at once I saw a few wrist warmers, very simple. And I loved the idea of wearing wrist warmers in this terrible Berlin winter. So I left, let me explain, how to do that and have started. And then it went on: develop, researchen and tackle new things. And I’m in still in the midst of this second study: it is management that must be learned or new markets, we need to know.

If one thinks lala Berlin, then the typical Pali print in the head – a much-discussed pattern with political past shoots one immediately. How did actually pick this print?

Once there were the knitted creations in the winter, I was looking for a print for the summer and ended up with a skull and crossbones with LL, a pastiche of the Louis Vuitton Muster. That was not enough me however. I was so looking further and found a picture of Johnny Depp, wearing a Keffiyeh, all, wore it back then then somehow and I thought that there would have to be but also from high-quality material. So, I created one from cashmere because it was beautiful and looked high quality. So I started so the print, without ulterior motives, without political statement, because I quite simply also grew up thus. In the rural areas in Iran, all carry this cloth, to protect themselves from the Sun, rather than to highlight a message. So easy.

Who is Leyla Piedayesh actually anyway?

I think I’m a good mix of everything. In many things, I’m totally square, once again I am completely loose. I have of course a completely verqueres picture of me, if you were going to meet someone else, it was probably said: “Who is strict and unkind”. I am also incredibly loud and sure for many a fury. I am so “bang”, am there and tell my opinion. Yes also very few do. Then I would say that I am very honest, sometimes perhaps too honest. That is the nature of my sign of the Zodiac, because I’m a Sagittarius. Honest, straight, this but also aneckend, because I’m not so compliant. I’m a pretty emotional head man. The opinion of others is actually mostly right. I’m super reliable and that is one thing that is very important to me even when others.

Do you have the a success formula that you in retrospect considered like to want to share?

No, definitely not. Indeed, the question is how you define success. Is it a personal success or a considered outwards, the others feel as successful, which makes you maybe not happy at the end of the day. Economically I’m successful, but personally I’m also always in doubt. There were moments, especially at the beginning, because I was convinced this is the fulfillment. Then come obstacles and barriers that you doubt and then there’s the big question “is that all? Is that it? – and just as a mother you reflektierst you maybe even more, often have a guilty conscience and are torn. And at this point it goes: what you want in life? Be professionally successful, only privately. Both probably possible? At the end I try of course to create a balance and to devote myself to both as intensely as possible. Sometimes I envy full time mums for example, then again I know that it would probably do not fill me. I think to be able to let go, is promising, although it actually very difficult for me. Phased approach is everything a challenge: I’m easy and free, again hits a bomb. Work-life balance, is there?

What would you advise at this point your daughter?

Listen to you! For example, today has a casting, because she wants. I have urged them not to. She wears what she wants, even if I don’t always necessarily like that. And if she says “Mommy, what if that don’t take me today?”, then I can be just for her and tell her that it is not a problem, then we try it the next time again. Or you may find that there is nothing for you – then I support you another in what completely. You have to just believe in yourself and make. Self confidence is all behind it, and if you’re doing it. Find out what makes you happy. Find out what you can do! Develop self confidence. One must recognize who one is and what you can – and from it, and thus make the best! Also: If you recognize so, that you can do little, then the few do well but just right. And then you’re happy with it. But not trying to be someone else who is smarter or better. You have to be able not all, to be good. That’s exactly what I advise my daughter.

Do you think you have can make easier your way as a man?

I was always quite boisterous and effect in addition to many women, I think, also just a bit darker. I, the rough Shona, in addition to the delicate blonde and brunette stood in the school. I have never dealt with the role model, never measured me with other women – and was always of course I, as I am. I have just always made and not attention paid to gender stereotypes. Maybe I’ve seen therefore simply no stones which were only me, as a woman, in the way. But, sure, obstacles I’ve overcome but a matter of course.

There were looking lala Berlin, since your creations for himself talked others, because you stitched us Dressups by the socks with your, which, the mouth open was again us that, because we had beautiful weather and dinner in the middle of the action and most recently a fashion film that was accompanied with acoustic set. What happened this time?

There will be a presentation on the rooftops of Berlin, so I can already reveal much. I fell so at a party at this location, that I had to directly ensure to get it for the show. I have never experienced so a view, not here in Berlin. There, you can see the city with completely different eyes. We present in a very small, private setting. I love to be hostess and I’d from the heart that everything is true that every detail fits and I can surprise.

 

Tell us more about the collection!

What do we need, what we find beautiful? What just like you and what colors are? That’s the point and not to the story behind it. The texts are most always afterwards, so I concentrate on the Visual eye candy. It is this time primarily to add color to a further development of the Keffiyeh prints, both visually and haptically. We tried to put our focus on classics and again put the Paisley – and Leo-print. Lace is an important issue, as well as leather, pleated and transparency in addition to color. You will see the rest.

This week we go again – and everything started in Berlin. You stay here – and if so – it goes somewhere else, anyway?

In Berlin, was meant to get a great opportunity. Today, to show the flag and support the business as well. The German market is super important for us, even the most important. We produce our knitting creations here, work out of here and have the largest customer base. Then comes Scandinavia. We will show now but also for the first time in Paris, which is super exciting. And, I am considering to take that step to America: lala in lala land, so to speak. I’m curious about. I get the feeling, it fits. We will work towards us there just now, I would say.

1000 thanks for the relaxed interview, you piece of gold.

 

Gallery

Piedayesh Stock Photos & Piedayesh Stock Images

Piedayesh Stock Photos & Piedayesh Stock Images

Source: www.alamy.com

Designer Leyla Piedayesh attends a fashion show of ?Lala …

Designer Leyla Piedayesh attends a fashion show of ?Lala ...

Source: www.alamy.com

Leyla Piedayesh Photos Photos

Leyla Piedayesh Photos Photos

Source: www.zimbio.com

Leyla Piedayesh Photos Photos

Leyla Piedayesh Photos Photos

Source: www.zimbio.com

Leyla Piedayesh Pictures – LaLa Berlin Runway Show

Leyla Piedayesh Pictures - LaLa Berlin Runway Show

Source: www.zimbio.com

Leyla Piedayesh Designer Leyla Piedayesh’s daughter walks …

Leyla Piedayesh Designer Leyla Piedayesh's daughter walks ...

Source: www.zimbio.com

Zuhause bei Leyla Piedayesh von Lala Berlin

Zuhause bei Leyla Piedayesh von Lala Berlin

Source: www.grazia-magazin.de

Leyla Piedayesh Photos Photos

Leyla Piedayesh Photos Photos

Source: www.zimbio.com

Leyla Piedayesh, Owner / Designer, Lala Berlin

Leyla Piedayesh, Owner / Designer, Lala Berlin

Source: www.youtube.com

Leyla Piedayesh Photos Photos

Leyla Piedayesh Photos Photos

Source: www.zimbio.com

Zuhause bei Leyla Piedayesh von Lala Berlin

Zuhause bei Leyla Piedayesh von Lala Berlin

Source: www.grazia-magazin.de

Leyla Piedayesh in Lala Berlin Show

Leyla Piedayesh in Lala Berlin Show

Source: www.zimbio.com

Leyla Piedayesh Stock Photos and Pictures

Leyla Piedayesh Stock Photos and Pictures

Source: www.gettyimages.com

Fashion Week Berlin 2014: Lässiger Chic

Fashion Week Berlin 2014: Lässiger Chic

Source: www.gala.de

Zuhause bei Leyla Piedayesh von Lala Berlin

Zuhause bei Leyla Piedayesh von Lala Berlin

Source: www.grazia-magazin.de

Modefotografie: Steckbrief- Leyla Piedayesh "Lala Berlin …

Modefotografie: Steckbrief- Leyla Piedayesh "Lala Berlin ...

Source: modefotografieblog.wordpress.com

Leyla Piedayesh Photos Photos

Leyla Piedayesh Photos Photos

Source: www.zimbio.com

Zuhause bei Leyla Piedayesh von Lala Berlin

Zuhause bei Leyla Piedayesh von Lala Berlin

Source: www.grazia-magazin.de

Fashion Week Berlin // Vor der Show mit… Leyla Piedayesh …

Fashion Week Berlin // Vor der Show mit... Leyla Piedayesh ...

Source: www.thisisjanewayne.com

Leyla Piedayesh Photos Photos

Leyla Piedayesh Photos Photos

Source: www.zimbio.com