The Luxury Market Is Not the Market of the Quality

It’s complicated man talking about fashion. Today, the Economic Value published the article “The fetish for shoes is gaining its space in the male universe”. This story, “comfort, durability, and quality” are the basic requirements for the men. Then, the speech of the footwear brands that are supposed to represent the pinnacle of men’s shoes.

The Luxury Market Is Not the Market of the Quality

Some of the names cited in the report were never known for making good shoes. Others, were the traditional manufacturers, but already have outsourced production a long time. What they have in common is that they work with automated production on a large scale, always by reducing costs, and always inflacionando their prices on top of the name they built in the past.

The focus of luxury brands mentioned in the article is to use the creativity to work on the desire. This market is the use of fast fashion, always proposing new ideas, year after year. The marketing is also a chameleon, time, exploring a lifestyle, aspirational, time if taking advantage of the real reason to buy handmade products. Those who do not know, swallows, as he did who wrote the matter.

Already for a long time that men have forgotten how to speak fashion

In the past, the knowledge passed from father to son. The father presented the son to the tailor and the barber. He taught some rules of elegance, and how to make a knot in the tie. At some point, man talk about clothes became taboo, and all this knowledge is lost.

“Quality”, “durability” and “comfort” are words that men like to use to talk about clothes because they are practical, desapegadas of any notion of fashion. On the difficulty of the dialogue of buy because he likes it, goes the rationale of buying because it is well made and will last.

Without understanding, it is easier for luxury brands to add value to your work based on quality and durability. It is a fallacy to think that because if what they sell is expensive, must follow the highest standards of quality and durability. The immediacy atrofiou curiosity, and the search is for the immediate comfort does not always guarantee the comfort in the long term.

The fact no manufacturer traditional appear in the report only reinforces that there is real interest in the process, neither in quality nor in durability. Nor on the part of those who purchase, or who writes.

If this really were true, the small manufacturers and the brands specialized, with years of tradition, would be preferred.

The luxury market is not where you will find the best value

At least not if it is this quality “practical”. You purchase it by design, by logo, or even for the convenience, in case you have a lot of money.

A type of luxury consumer can buy as many shoes as you want, any time you want. Justify with a “I think it’s beautiful” is complicated, and there are the adjectives practical. If it were a gadget or even a beer, he would explain with more ease.

Sometimes, the buying in the luxury market is equal to a teenager buying at Forever 21. The bomber holographic that she saw in the window may not be the most sensible option, but she buys because she knows that is the model of the moment. In the difficulty of admitting that I wanted to be “in”, there is the practical justification.

The other client, is how the executive report, purchasing a footwear tie – black for a inflated price. Is the guy who wants a logo apparent, nor necessarily think beautiful. All he wanted was a shoe equivalent to the suits and ties sophisticated that it needs to use, as you must have noticed that all the details were important at the time of dressing.

Maybe he had no information nor time, and preferred to trust in the reputation of luxury as a guarantee at the time of purchase of a product discreet. This consumer may even be seeking a differential on quality and durability, but in this item he has not made a good deal. What he won was the speed in the choice.

I’m not a fan of logos exaggerated, but I do not see anything wrong in buying a shoe fancy for the fun of it. Actually, the brands and designers launch different products and work ideas not conventional. I also understand that time is important and not everyone wants to search or make a point of understanding what’s behind an outfit or a shoe.

However, we should not confuse things, thinking that the reason for being willing to pay for is quality. If I buy a jacket crazy, of course I’ll admire the construction, but what attracts me is the blend prepared materials, the rarity and unique aesthetic. You will not find the better value between the brands of luxury, and if you rely on lists of magazines, will follow those who pay more.

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