New Look, with its trendy collections, collaborations with sharp designers and “it” deliciously cheap products, seemed until now inaccessible. Indeed, the English brand store network was previously little developed in the hexagon, as to cause in some fashionistas unbearable frustration…
That time is now over. New Look (as COS or Uniqlo) was able to stoke the desire of the French consumer settling sparingly in the territory, to the point that each store opening is expected as the messiah.
In line with the British concept stores or US (Topshop and Urban Outfitters), New Look offers a diverse selection of accessories and clothing with a common denominator flagrant relationship with the zeitgeist. Indeed, the English brand control – for now – well what starts somewhat falter at H & M:Mass fashion directly related trends.
On May 30, in the heart of Paris (within the Forum des Halles) will open a huge flagship signed New Look. 1225 meters devoted to it have helped to make it big: the lower section, be it dedicated to lingerie, shoes or accessories and occupies a large exhibition space, conducive to the development of products.
New Look has decided to switch to intensive development phase during 2008. The store openings will therefore succeed in both France and Belgium. The sign (which in England is placed first on the footwear sector and reached third place in the market of ready-to-wear in the UK) may carry severe competition to H & M and Zara, not to mention smaller stores that are still struggling to find the chemistry between fashion and quality / price ratio…
Anyway, the Parisians have reason to celebrate, as New Look has decided to spoil them: the flagship des Halles should be extremely well stocked. Success therefore likely to be the appointment, especially since even if New Look is not the epitome of chic, this brand is among those that are rarely empty-handed spring…
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