Marni

Italian brand of Japanese fetish, exuding a youthful chic divinely controlled and delicately poetic (without falling into sentimentality), Marni breath since its creation in 1994 a fresh wind on the ready-to-wear clothing…

One can not speak of Marni without mentioning the path of the Castiglioni family. In 1970, Primo Castiglioni founded a fur house in the Milan area. The market is so carrier and successful family business quickly, they then become a reference in their field. Primo taught his children his expertise and educates them so that they can resume when the time affair. Thus one of his son, Gianni, is found at the head of Ciwi Furs, one of the most successful fur companies 80s.

However, the horizon darkens for Castiglioni when, early 90s, PETA and other animal protection associations are being set war against wearing fur. The latter is then demonized, causing the drop in sales. Feeling that to survive we had to completely change the image of fur with clients, the wife of Gianni, Consuela, decided to design a mini collection for Ciwi Furs.

It manages to desecrate fur by treating it as a cloth and placing him in an iconoclastic vision. The group is packaged, and three years later Marni born. We find in the direction of Primo children, Marina and Gianni (whose truncated names inspire the name of the new label) and their brother Sandro, while Consuella handles the art direction.

From the beginning, the color is becoming the hallmark of the Marni style, who dares unpublished overlays, unusual and desirable. Consuela also manages to integrate its legacy collections “fur” Castiglioni, without increasing its style. Under his fingers, different skins and become a creative material. She mixes noble textures (silk, artisanal embroidery, cashmere and chiffon) that enrich his neo-romantic discourse of a patina luxury while still remaining in the cool.

The highlight of the designer lies in his talent as a colorist, closer to the artist than the fashion designer. Consuela manages indeed to transform, by different sets of materials, pictorial harmonies priori incongruous in real ode to femininity.

In 2000, the first Marni boutique opens in London. The style of the shoe, walk between blue flower and Italian elegance, quickly found its audience.Consuela Castiglioni, who does not hesitate to reveal that his creations are none other than the realization of clothes that she would like to wear, has managed – by ignoring trends – to impose the subtle and delicate style with Marni fashion aficionados, .

The quiet success of the brand gives then want the dream team Castiglioni of diversifying. Thus quickly, a man and a child online online Marni enrich the heritage. The same codes, both poetic, contemporary and whimsical, with the heyday of women’s collections affixed to it, in order to repeat the winning equation. Which does not fail to happen…

Meanwhile, Marni manages to control its development: the claw has on six continents has so far granted any license, and concentrates the manufacture of its products in Italy. However, in a world where luxury brands are fighting the it accessory market, Marni (which offers an attractive range of bags, shoes, sunglasses and other jewelry) decided to mark territory by launching Milan experimental shop. This is without clothes, and is dedicated to accessorizing. The objective is to test the viability of this project, in order to generalize the concept – if it works – to Asia and the USA.

Over the seasons, the chic bohemian urban silhouettes of Consuela Castiglioni manage to renew always with great freshness, and without ever tiring. Moreover, Reese Witherspoon, Kirsten Dunst, Amber Valletta and Lou Doillon are not misled it, and Marni have made one of their favorite brands …

 

Gallery

Marni Resort 2016 Collection Photos

Marni Resort 2016 Collection Photos

Source: style.com

Marni Fall 2011 Menswear Collection Photos

Marni Fall 2011 Menswear Collection Photos

Source: www.vogue.com

Adam Katz Sinding

Adam Katz Sinding

Source: adamkatzsinding.com

Marni Pre-Fall 2013 Collection

Marni Pre-Fall 2013 Collection

Source: www.vogue.com

Marni AW16

Marni AW16

Source: www.dazeddigital.com

Marni Womenswear S/S11

Marni Womenswear S/S11

Source: dazeddigital.com

Marni Grossman Commercial Photography

Marni Grossman Commercial Photography

Source: marnigrossman.com

Marni Fall 2015 RTW Backstage

Marni Fall 2015 RTW Backstage

Source: vogue.com

Marni Fall 2011 Ready-to-Wear Accessories Photos

Marni Fall 2011 Ready-to-Wear Accessories Photos

Source: vogue.com

Marni Fall 2004 Ready-to-Wear Collection Photos

Marni Fall 2004 Ready-to-Wear Collection Photos

Source: vogue.com

Marni For H&M Product Shots

Marni For H&M Product Shots

Source: www.forbes.com

Marni For H&M Product Shots

Marni For H&M Product Shots

Source: www.forbes.com

Has the last bus gone

Has the last bus gone

Source: www.marni-anticamera.com

Has the last bus gone

Has the last bus gone

Source: www.marni-anticamera.com

Calvin Klein AW16

Calvin Klein AW16

Source: www.dazeddigital.com

Coleção // MARNI, Milão, Verão 2018 // Foto 37 // Desfiles …

Coleção // MARNI, Milão, Verão 2018 // Foto 37 // Desfiles ...

Source: ffw.uol.com.br

Agent provocateur Marisela Slip in Black

Agent provocateur Marisela Slip in Black

Source: www.lyst.com

Coleção // MARNI, Milão, Verão 2018 // Thumbs // Desfiles …

Coleção // MARNI, Milão, Verão 2018 // Thumbs // Desfiles ...

Source: ffw.uol.com.br

Marni Pre-Fall 2015 Collection Photos

Marni Pre-Fall 2015 Collection Photos

Source: vogue.com

Marni Resort 2015 Collection Photos

Marni Resort 2015 Collection Photos

Source: www.vogue.com