Mamie Gummer at Gerard Darel

Despite having been a perfect muse for the house Gerard Darel, Charlotte Gainsbourg is not less subject to turnover marketing, which requires a time of renewal for another strand. It will thus be replaced soon by a young American actress Mamie Gummer, daughter of Meryl Streep….

It’s decided, Charlotte Gainsbourg will no longer represent Gerard Darel. The beautiful and discreet young woman, who had allowed the brand to attract a younger crowd and trendy in its stores – while lifting an image a sleepy nothing before his arrival – will no longer be associated with the famous 24 bags.

Yes but now, replace such a muse (which has become in a few years almost inseparable from the brand) is not an easy thing. Indeed, how to find chemistry between natural, glamor, fashion, chic and casualness that charmed both client but owed much – if not all – the nature of Charlotte? To find the gem, which was to emanate enough freshness to compete with its predecessor (while having a share of mystery big enough to attract attention), Madame Darel had to cross the Atlantic.

She thus set his sights on a young woman of 24 years that she had seen in “Evening,” a film released in 2007 in the USA. Mamie Gummer is embodied Meryl Streep young, a role from him like a glove has since Grandma city is none other than the daughter of the actress. Whose real name is Mary Willa Gummer, the young woman followed the path he pleased, in spite of its high-end pedigree…

Thus, if it made a few appearances in the cinema, his true vocation is to burn the boards. She also played several times on Broadway, and in 2005 received the “Theatre World Award” for her performance in the play “Mr. Marmalade”. Bearing the name of his father (the sculptor Don Gummer), not working in Hollywood and showing true talent on stage, Mamie has created a life outside of undeserved fame might have made him its affiliation with Meryl Streep.

That’s why when offered to become the face of a French brand, she hesitated to get into the light for fear of being chosen for the wrong reasons. However, the fact of succeeding Charlotte Gainsbourg person she admires the career and personality, has tipped the balance for yes. Darel new era will therefore emerge without Charlotte. Hopefully Mamie will be up…

 

Gallery

ADVERTISING – Gerard-darel – Fall Winter 2009

ADVERTISING - Gerard-darel - Fall Winter 2009

Source: megafilmfactory.com

Mamie Gummer : nouvelle égérie de Gérard Darel

Mamie Gummer : nouvelle égérie de Gérard Darel

Source: www.marieclaire.fr

Regardez les indices et découvrez qui succédera à Mamie …

Regardez les indices et découvrez qui succédera à Mamie ...

Source: www.purepeople.com

Mamie Gummer divine pour Gérard Darel…

Mamie Gummer divine pour Gérard Darel...

Source: www.purepeople.com

ADVERTISING – Gerard-darel – Fall Winter 2009

ADVERTISING - Gerard-darel - Fall Winter 2009

Source: megafilmfactory.com

Mamie Gummer for Gerard Darel

Mamie Gummer for Gerard Darel

Source: www.purseblog.com

ADVERTISING – Gerard-darel – Fall Winter 2009

ADVERTISING - Gerard-darel - Fall Winter 2009

Source: megafilmfactory.com

Gerard Darel, la saga de la marque – Mode

Gerard Darel, la saga de la marque - Mode

Source: www.plurielles.fr

Mamie Gummer divine pour Gérard Darel

Mamie Gummer divine pour Gérard Darel

Source: www.purepeople.com

Mamie Gummer : une femme Gérard Darel

Mamie Gummer : une femme Gérard Darel

Source: www.purepeople.com

La fille de Meryl Streep égérie de Gérard Darel

La fille de Meryl Streep égérie de Gérard Darel

Source: www.femmeactuelle.fr

Mamie Gummer, nouvelle égérie de Gérard Darel

Mamie Gummer, nouvelle égérie de Gérard Darel

Source: www.purepeople.com

Mamie Gummer : une femme Gérard Darel !

Mamie Gummer : une femme Gérard Darel !

Source: www.purepeople.com

ADVERTISING – Gerard-darel – Fall Winter 2009

ADVERTISING - Gerard-darel - Fall Winter 2009

Source: megafilmfactory.com

Mamie Gummer for Gerard Darel by Mert and Marcus

Mamie Gummer for Gerard Darel by Mert and Marcus

Source: www.designscene.net

25+ best ideas about Mamie gummer on Pinterest

25+ best ideas about Mamie gummer on Pinterest

Source: www.pinterest.com

Mamie Gummer pour Gérard Darel…

Mamie Gummer pour Gérard Darel...

Source: www.purepeople.com

ADVERTISING – Gerard-darel – Fall Winter 2009

ADVERTISING - Gerard-darel - Fall Winter 2009

Source: megafilmfactory.com

Mamie Gummer divine pour Gérard Darel

Mamie Gummer divine pour Gérard Darel

Source: purepeople.com

Quand notoriété rime avec luxe

Quand notoriété rime avec luxe

Source: strategyinluxury.wordpress.com