H & M Divided – Fall/Winter 2010-2011 Campaign

Through his line (intended for youth), H & M Divided continues the ambition to stick as close to the trends. That said, if we stick to the clich s of the fall/winter 2010-2011 campaign, it seems that style of the brand known offices Swedish have good sond of the times…

H & M has to appeal to the faces the most popular and achieve regularly especially attract internally the crme designers, supply proposed in the shop is not less often in of exciting t your poster of the Nordic brand.

The latest advertising installment of the Divided line is a perfect example: If the casting is near perfection (Abbey Lee Kershaw, Karmen Pedaru and Patricia van der Vliet are currently considered are as essential modeling figures), it does not overshadow the lack-words of the locker room remarks.

Indeed, between nickname printed Givenchy m s tin of Gareth Pugh (and not d s naked with a good dose of cheapitude), p s rim animal graphics and pi these more vulgar than sexy, H & M flatters gu re the image of youth. Under pr text to a trendy fashion and easily consumable, the su must so grave in the clich s of the kind, forgetting to give his collection of a minimum of subtleties…

If we suspect that once on the racks, this last will propose s surely a few pi these sustainable, can only remain puzzled by the stylistic choices of a campaign riding on 80’s codes, yet officially pass d s.

Rather that emphasis on a locker room the Rihanna, it was indeed far more relevant to develop axis “denim / Scottish / scratches” esquiss on one of the clich s of Daniel Jackson, this one much more likely to give pretty combinations preppy casual lifestyle.

This slightly campaign would have also trend confirm this Dr. the sensation that feels more and more often in p n trant at H & M: printing requirements of fast retailing can really deliver meaningful collections…