Elizabeth and James Spring

Mary Kate and Ashley Olsen are decidedly formidable businesswomen. Having benefited – blows derivatives – of their TV past and have become full-fledged fashion icons, they also managed to attract buyers upmarket boutiques with The Row, their line of ready-to-wear luxury. Their next challenge? Conquer France with “Elizabeth and James”…

The launch of “The Row” marked a change in the lives of twins. Farewell grunge looks and scandals anorexia background, the two most publicized Hollywood sisters opted for a more conventional exhibition (and healthier) that would raise the status of girls spoiled than fashion designers.

With clean lines, luxurious materials and chic androgynous flavor, the The Row rooms were well received by the profession (despite being overpriced and have left an aftertaste of déjà vu for Vogue editors) . However, the high price range performed by The Row excluded many of the young women seduced by the creations of the brand, most of them with little in 20 years, to afford a jacket over 1000 dollars (and if it did, they preferred to invest inBalenciaga …).

It was therefore necessary to review the business strategy of the business Olsen, to keep this new neo-tailoring trendy image that enchanted the press, while readjusting the price to be in line with the budget for potential clients.

Thus was born “Elizabeth and James”. Fitted with Address Book to rival Anna Wintour , the Olsen had only to the partially open to find partners able to help them launch a sportswear line that seam. Peter Koral and Jane Siskin (the creators of 7 for All Mankind) thus became their associates.

The concept of the new label is to offer girls doped Fashion TV to wear designer clothes at an affordable price. The inspirations male / female claw even gave birth to two lines: “Elizabeth blazer” and “James blazer”, one being more focused on a stamped-sexy attitude, while the other appropriating codes the androgyny.

At first only for the US, “Elizabeth and James” wowed Cedric Charbit (responsible for Spring fashion purchases) who offered to give him visibility on the Old Continent. It is therefore possible in the month of August, going stroll Spring judge by the value of the last commercial mix / Creative Olsen sisters…

 

Gallery

Culotte Shorts Fashion Trend, Spring/Summer 2015

Culotte Shorts Fashion Trend, Spring/Summer 2015

Source: www.justthedesign.com

One Shoulder Dresses On Trend For 2017 Kentucky Derby and …

One Shoulder Dresses On Trend For 2017 Kentucky Derby and ...

Source: candieanderson.com

Lucy Liu In Elizabeth Kennedy

Lucy Liu In Elizabeth Kennedy

Source: www.redcarpet-fashionawards.com

Billy Jack Star Tom Laughlin Dies at 82

Billy Jack Star Tom Laughlin Dies at 82

Source: www.tvguide.com

Sephora Sand Illusions Baked Eyeshadow Palette for Spring …

Sephora Sand Illusions Baked Eyeshadow Palette for Spring ...

Source: www.musingsofamuse.com

The Best Long Sleeve Dresses For Easter 2017 and Spring!

The Best Long Sleeve Dresses For Easter 2017 and Spring!

Source: candieanderson.com

Adriana Lima strips to swimwear for Calzedonia

Adriana Lima strips to swimwear for Calzedonia

Source: www.myfacehunter.com

The 30 Best Spring 2016 Bags Under $600

The 30 Best Spring 2016 Bags Under $600

Source: www.purseblog.com

Performance Posters | Dance

Performance Posters | Dance

Source: www.bates.edu

25 Bucket Bags that Make It Easy to Adopt Spring’s Biggest …

25 Bucket Bags that Make It Easy to Adopt Spring's Biggest ...

Source: www.purseblog.com

spring-awakening | Inside ‘Dores

spring-awakening | Inside 'Dores

Source: admissions.vanderbilt.edu

Mine, In a Way

Mine, In a Way

Source: thegenealogyofstyle.wordpress.com

Happy New Year image | Inside ‘Dores

Happy New Year image | Inside 'Dores

Source: admissions.vanderbilt.edu

Elizabeth and James Spring 2015

Elizabeth and James Spring 2015

Source: lilt-blog.com

Elizabeth and James Spring-Summer Practical and …

Elizabeth and James Spring-Summer Practical and ...

Source: thebestfashionblog.com

Elizabeth and James Spring 2015 Ready-to-Wear Collection …

Elizabeth and James Spring 2015 Ready-to-Wear Collection ...

Source: www.vogue.com

Elizabeth and James Spring 2017 Ready-to-Wear Fashion Show …

Elizabeth and James Spring 2017 Ready-to-Wear Fashion Show ...

Source: www.pinterest.com

Elizabeth & James / ‘Textile’

Elizabeth & James / 'Textile'

Source: www.notstranger.com

Elizabeth and James Ready To Wear Spring Summer 2015 New …

Elizabeth and James Ready To Wear Spring Summer 2015 New ...

Source: nowfashion.com

This Is What The Olsen Twins Think You Should Wear This …

This Is What The Olsen Twins Think You Should Wear This ...

Source: becauseimaddicted.net