September 5, 2016
The U2 singer is to take the side of Bill Gates and other Angelina Jolie, stars who try to change the world on their scale. In concert shots, donations or sponsorships, these mega stars multiplying initiatives to save the planet and those who are there. Latest action: Bono has launched a line of t-shirts 100% organic and fair…
Contrary to appearances, we are not witnessing here in yet another version of a piece of cotton stamped “Save the world”, on the contrary. Indeed, those who wish to introduce a healthy manufacturing process in the ready-to-wear universe finally begin to know how to do: they understood that if they want to reach a wide audience, it is better to avoid affix their product any partisan slogan. The short term goal is no longer to wear organic cotton T-shirts for ecologists, but rather to the dressing into the heart of the lambda girl…
Bono – who since the beginning of its humanitarian commitment has mastered the art of spreading a message without being preachy – was well integrated. This is why it decided to add to Edun (clothing brand founded with his wife Ali Hewson) a range of easy to wear T-shirts and well-cut: Edun Live. These, in addition to being worthy of joining the ranks of our basics (the same as a product Petit Bateau or American Apparel) have the good taste to be in 100% organic cotton, while being produced in Africa by Africans.
In short, they are ultra sweety for nature and help develop the local economy in certain regions of Africa. At $ 25 (16 euros the shirt), we can afford a share of good conscience without denying its aesthetic sense, that there not so long ago was still far from being won…
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