Alexander McQueen Revives Advertising

The main line of Alexander McQueen, the “enfant terrible of English fashion”, has always shunned publicity campaigns, only the second line McQ is being offered so far in glossy publications. Now, thanks to the good health of the international label, the designer will now be able to develop the image of his house by an ambitious marketing strategy, including advertising campaign is necessarily part…

For the 2008/2009 autumn-winter season, magazines such as Vogue or Officiel and will have their first pages (entirely dedicated to the brand communication) to enrich a double page signed Alexander McQueen.

The latter, which had hitherto reserved his photographic experiments with McQ (remember the spring-summer season 2007 when the designer left free rein to the imagination of young artists unearthed on MySpace to create the different visual campaign ), decided to incorporate a way of wider distribution. So, while until now it had to be content to appear at the Paris fashion shows, get out of products (perfumes, make-up) and put his name to prestigious collaborations (Puma, Samsonite), Alexander McQueen will finally get out its main claw confidentiality.

Indeed, if man is present on all fronts, the spine of the universe McQueen (collections) has little visibility. Now the designer, coming to afford a flagship store in Los Angeles (as a business card on the California ground) must be coherent and to boost its main line.

If it was noisy there is this two seasons with more commercial and creative pieces, Alexander McQueen, boosted in 2008 by the balance sheet for the first time positive of its main line, seems to have taken the helm. Its winter 2009 collection, worthy of McQueen that we love – dreamlike, crippled Victorian quotes, spooky and elegantly romantic – well deserved media exposure at the height of the talent of its creator…

Financial problems kept at bay, who was three named British Designer of the Year between 1996 and 2003, can finally trigger the dynamics of commercial success. To inaugurate this new era, Alexander McQueen was chosen as the face the red and opaline model who opened his show spring-summer 2008: Alice Gibb.

 

 

Gallery

Serkan Cura Spring/Summer 2014 Couture

Serkan Cura Spring/Summer 2014 Couture

Source: www.vogue.co.uk

Celia Kritharioti Spring/Summer 2017 Couture

Celia Kritharioti Spring/Summer 2017 Couture

Source: www.vogue.co.uk

Zuhair Murad Spring/Summer 2018 Couture

Zuhair Murad Spring/Summer 2018 Couture

Source: www.vogue.co.uk

Alexander Mcqueen Spring/Summer 2012 Ready-To-Wear …

Alexander Mcqueen Spring/Summer 2012 Ready-To-Wear ...

Source: www.vogue.co.uk

Zuhair Murad Spring/Summer 2018 Couture

Zuhair Murad Spring/Summer 2018 Couture

Source: www.vogue.co.uk

Zuhair Murad Spring/Summer 2018 Couture

Zuhair Murad Spring/Summer 2018 Couture

Source: www.vogue.co.uk

Alexis Mabille Spring/Summer 2015 Couture

Alexis Mabille Spring/Summer 2015 Couture

Source: www.vogue.co.uk

Ulyana Sergeenko Spring/Summer 2013 Couture

Ulyana Sergeenko Spring/Summer 2013 Couture

Source: www.vogue.co.uk

Zuhair Murad Spring/Summer 2018 Couture

Zuhair Murad Spring/Summer 2018 Couture

Source: www.vogue.co.uk

Ulyana Sergeenko Spring/Summer 2013 Couture

Ulyana Sergeenko Spring/Summer 2013 Couture

Source: www.vogue.co.uk

Schiaparelli Spring/Summer 2014 Couture

Schiaparelli Spring/Summer 2014 Couture

Source: www.vogue.co.uk

Alexis Mabille Spring/Summer 2012 Couture

Alexis Mabille Spring/Summer 2012 Couture

Source: www.vogue.co.uk

Givenchy Spring/Summer 2010 Couture

Givenchy Spring/Summer 2010 Couture

Source: www.vogue.co.uk

Chanel Spring/Summer 2015 Couture

Chanel Spring/Summer 2015 Couture

Source: www.vogue.co.uk

Charlie Le Mindu Spring/Summer 2014 Couture

Charlie Le Mindu Spring/Summer 2014 Couture

Source: www.vogue.co.uk

Disney amenities await patrons at upcoming Four Seasons …

Disney amenities await patrons at upcoming Four Seasons ...

Source: luxurylaunches.com

Fall 2016 Ad Campaigns

Fall 2016 Ad Campaigns

Source: theimpression.com

mica arganaraz explores the shetland islands for alexander …

mica arganaraz explores the shetland islands for alexander ...

Source: i-d.vice.com

VISUAL JUNKEE

VISUAL JUNKEE

Source: visualjunkee.com

Smile: Ad Campaign: Alexander McQueen Spring/Summer 2016 …

Smile: Ad Campaign: Alexander McQueen Spring/Summer 2016 ...

Source: awake-smile.blogspot.com